06/19/2013 : Brand Building Strategies and the Power of Personal Branding – Lindsay Bodkin and Susan Chritton

Segments 1 & 2 feature Lindsay Bodkin, the Director of Brand Management at the International Coach Federation (ICF). Listen in as she discusses how branding has changed in the industry due to technology and evolving perceptions.

Segments 3 & 4 star Susan Chritton, M.Ed., PCC, NCCC, is an Executive Coach, Master Personal Brand Strategist, and author of Personal Branding for Dummies. Susan explains the power and value of Personal Branding.

Part 1 – What Coaches Need to Know: The Director of Brand Management of the International Coach Federation, Lindsay Bodkin

Part 2 – Branding Essentials: Branding You,The Brand of Coaching, and more with the Director of Brand Management for the ICF

Part 3 – Build Your Coaching Practice: Build your Personal Brand with the author of Personal Branding for Dummies

Part 4 – What Coaches Need To Know: Personal Branding for you and your Coaching Practice, Brand Ecosystem and more with Susan Chritton today on The Coaching Show!


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